In today's dynamic and hyper-competitive business landscape, the conventional way of doing business is dead. Organizations must innovate and embrace creativity as their guiding principles to survive and thrive. This imperative forms the core message of Fatima Bihya's groundbreaking book, 'CONVENTIONAL WAY IS DEAD, INNOVATION AND CREATIVITY IS THE WAY TO SURVIVE.'
In this article, we will delve into the essential lessons and insights this remarkable book provides, exploring why it is a must-read for anyone seeking to drive innovation and stay ahead in the digital era.
