What is Local Citation?

A local citation is any mention of your business's name, address, and phone number (NAP) online. These mentions occur on various platforms like business directories, websites, social media, or apps. Local citations help search engines, like Google, validate the existence and relevance of your business within a specific geographical area.

There are two main types of local citations:

Structured Citations: Appear in a consistent format, typically in business directories (e.g., Yelp, Google My Business, or Yellow Pages). These citations include the NAP information in a structured, consistent manner.

Unstructured Citations: Appear in blog posts, news articles, or social media, where your business's NAP information may be mentioned casually or contextually.

Local citations are crucial for improving local SEO rankings because they provide trust signals to search engines and help verify that your business serves a particular region or community. Accurate and consistent citations can improve your visibility in local search results, like the "Local Pack" on Google.