Raffle Ticket Prices and Irresistible Prizes
A raffle is only as good as its prizes. Offering unique gifts that generate excitement and a sense of exclusivity helps to increase ticket sales and elevate your fundraising event.
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Nonprofits can also use a simple form to collect names and email addresses from ticket sellers, which provides the opportunity to connect with them and convert a one-time donation into a recurring gift.
Ticket Prices
Raffles are a popular fundraising method for many groups including schools, sports teams and churches. Traditionally raffles have used double tickets with consecutive numbers. The person running the raffle purchases a roll of these and sells them to people interested in participating in the raffle. The ticket stubs are then put into a hat or other container and one lucky number is drawn. The person who holds that number keeps half of the prize money and the other half goes to the group that ran the raffle.
To increase sales and maximize the amount of money collected from the raffle it is important to price your tickets correctly. You want to offer enough of an incentive for someone to purchase a ticket but also keep in mind that a low ticket price may make your group seem less valuable.
Add-Ons
Add-ons are items that can be purchased along with raffle tickets. They can be free or a fixed price. Ticket purchasers can then choose to select the number of add-ons they want to purchase at checkout.
Name: Enter the name that attendees see on your event listing for this add-on. Add-ons can have multiple prices and variations, but the name must be unique across all of your add-ons. Quantity: Enter the amount of this add-on available to be sold. Add-ons can have different sizes and prices, but the total quantity is limited to the amount of ticket types that are sold.
Absorb fees (paid add-ons only): Check this box to absorb any Ticketing Fees from sales of this item. Otherwise, attendees pay the normal Ticketing Fees as they would for a regular ticket type. When an attendee purchases this add-on, the ticket seller will receive a confirmation email with an attached PDF and scannable code that can be used to gain entry into your event.
Prizes
When you’re planning a raffle, it’s important to think about the prizes. After all, they’re what drives people to buy tickets and participate in your event!
To make your prize pool stand out, try offering something unique or exciting. For example, you might give away a deluxe gift basket filled with local artisan goods or a one-hour consultation with a personal stylist. These prizes can be more affordable for your supporters while still raising a large amount of money.
If you’re raffling off items that must be picked up in person, set up an appointment calendar to help your winners plan ahead. This will ensure that they don’t miss out on their prize or leave it unclaimed.
To drive ticket sales, recruit friends and family members to sell tickets for you. You can also assign members of your committee or organization to sell tickets. When you start selling, set weekly goals to keep everyone motivated and on track.
Promotion
The right ticket price and irresistible prizes are vital to crafting a fundraising narrative that resonates with your community. For best results, start selling tickets at least two months before your raffle drawing. Set weekly goals for your team and hold weekly meetings to track ticket stubs and determine how to ramp up sales the next week.
Tiered pricing options encourage inclusivity, allowing participants to contribute at the level they’re most comfortable with. For example, you can offer a single ticket for $2 or an enticing bundle of 5 for $8.
Promote your raffle event using online advertising. Target specific locations and time zones to reduce your ad budget while reaching the most potential participants. Local influencers or community admins can help spread the word by talking about your raffle on their social media. These individuals have a lot of influence on their followers and are likely to convert some into ticket buyers. They can also be helpful in recruiting volunteers for the event.
