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In a digital marketplace overflowing with choice, it’s not price or product variety that’s leading Indian consumers to abandon their shopping carts—it’s logistics. According to the newly released E-Commerce Trends Report 2025 by Blue Dart and DHL eCommerce, 80% of Indian shoppers abandon their carts if their preferred delivery option isn’t available. The issue is magnified on the returns side, where 81% say they would drop out of a transaction if the return process doesn’t match their expectations.

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Why delivery and returns now define Indian e-commerce?
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Why delivery and returns now define Indian e-commerce?

A recent DHL eCommerce and Blue Dart study found that delivery failures are killing e-commerce conversions.