US Hair Care Market - Forecast and Analysis 2024-2028

Originally published on Technavio: US Hair Care Market by Distribution Channel, Price Range, and Product - Forecast and Analysis 2024-2028

**US Hair Care Market Forecast 2024-2028**

The projected growth of the US Hair Care Market indicates an increase of USD 3.84 billion, with a compound annual growth rate (CAGR) of 4.77% spanning from 2023 to 2028. This market analysis encompasses historical data from 2018 to 2022 and delves into the current market landscape.

**Overview of the Market**

**Hair Care Market Size in the US**

**Market Dynamics**

**Market Driver*
The availability of a diverse range of hair color shades stands out as a primary driver. Evolving fashion trends and the introduction of safer and more effective hair color products have fueled their widespread adoption. Manufacturers are catering to the preferences of consumers, particularly women aged 20-40, with a variety of color options. Notably, hair coloring is no longer confined to women, as men increasingly embrace it. Consumers prioritize safety and effectiveness, driving demand for semi-permanent colorants and novel shades.

**Market Trends*
The adoption of multichannel marketing is a notable trend shaping the market. Omnichannel marketing, which integrates various offline and online channels, has become crucial in catering to modern shoppers. From e-mail marketing and social media to brick-and-mortar specialty stores and salons, consumers expect seamless accessibility. Brands must ensure their products are readily available across these channels to meet consumer demands and enhance their shopping experience.

**Market Challenges*
The proliferation of counterfeit products poses a significant challenge to the market. Counterfeits mimic the packaging and branding of genuine products, flooding the market and eroding consumer trust. These replicas, often sold at lower prices in unauthorized outlets, undermine the sales and reputation of legitimate brands. Moreover, counterfeit products, manufactured using inferior ingredients, pose health risks such as hair loss and scalp issues, further complicating the market landscape.

**Market Segment**

**By Distribution Channel*
The offline segment is poised for significant growth, comprising sales through salons, specialty stores, supermarkets, medical clinics, and drugstores. Specialty stores offer a curated shopping experience, while the affordability of premium products in salons and spas drives consumer spending. Medical clinics recommend premium products to address various hair-related concerns, further boosting offline sales.

**Who are the Major Market Companies?**

Market players are adopting diverse strategies, including alliances, expansions, and product launches, to strengthen their foothold in the market.

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**Key Offerings*
- Amway Corp.: Persona amla hair oil, SATINIQUE hairfall control shampoo, SATINIQUE Anti dandruff Shampoo.
- Ceremonia, Combe Inc.: CONTROL GX shampoo, SHAMPOO-IN color.

The competitive landscape includes prominent companies such as Grove Collaborative Inc., LOreal SA, Unilever PLC, among others. Qualitative and quantitative analyses of these companies provide insights into their market positioning and strategies.

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Technavio Research

Jesse Maida

Media & Marketing Executive

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