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What is Digital Marketing?

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Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to targeted audiences. It encompasses a wide range of tactics and strategies aimed at reaching and engaging consumers online. Digital marketing channels include websites, search engines, social media, email, mobile apps, and various other online platforms. The goal of digital marketing is to attract, convert, and retain customers by delivering relevant content, offers, and experiences across digital touchpoints. It allows businesses to reach a global audience, track and analyze campaign performance in real-time, and optimize marketing efforts for maximum effectiveness and ROI.

1. ‍Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Content Marketing
5. Affiliate Marketing
6. Email Marketing
7. Pay Per Click Advertising (PPC)
8. Ecommerce Marketing
9. CPA Marketing
10. Offline Marketing
* Radio Marketing
* Television Advertising
* Mobile Advertising
* Billboard Marketing

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