If you want to improve the quality of your Instagram marketing, you need to analyze your competitors’ accounts; it’s as simple as that. Not only will it provide you with great insights on what and when to post, but also which type of content performs best amongst your target audience.

Analyzing other brands on Instagram will help you fine-tune your social media strategy and stay on top of the game. And believe me, it is worth the effort – brands experience 10x higher engagement on Instagram than they do on Facebook.

Instagram competitor analysis goes beyond the numbers it delves deep into the essence of what makes an account thrive. 

Whether you're competing for public attention or striving to become the go-to private Instagram account viewer within your exclusive circle. Let's embark on this journey to unlock the secrets of successful Instagram competitor analysis.

Why Do You Analyze Your Competitors on Instagram?

Analyzing your competitors on Instagram is a crucial step in your social media strategy for several compelling reasons. Here's why you should make competitor analysis a priority.

• Evaluate how you stack up against competitors to identify strengths and weaknesses in your Instagram strategy.
  
  
• Stay informed about industry trends by observing what's working for your competitors.
  
  
• Use competitor analysis as a source of inspiration for fresh content concepts.
  
  
• Learn from your competitors' successes and fine-tune your strategy for better performance.
  
  
• Analyzing competitor missteps can help you avoid making similar errors.
  
  
• Understand what resonates with your competitors' audience to tailor your content effectively.
  
  
• Explore new opportunities by examining the niches your competitors target.
  
• Competitor insights provide a foundation for adapting to market shifts and innovating your approach.

What’s the Best Instagram Competitor Analysis Tool?

To conduct a thorough analysis, you'll need the right tools in your arsenal. Here are some of the best tools for competitor analysis on Instagram:

Sprout Social: Sprout Social offers a comprehensive suite of social media management and analytics tools, including competitor analysis. It helps you monitor competitors, benchmark your performance, and gain insights into their strategies.

Hootsuite: Hootsuite is a popular social media platform that provides competitor analysis features. It allows you to track your competitors, analyze their content, and measure key metrics.

Socialbakers: Socialbakers is known for its advanced social media analytics and competitive intelligence. It provides detailed data on your competitors' performance, audience insights, and content strategies.

Brandwatch: Brandwatch offers a powerful social listening and analytics tool. It helps you understand your competitors' impact on social media and provides sentiment analysis and competitive benchmarking.

Iconosquare: Iconosquare specializes in Instagram analytics. It offers competitor tracking, hashtag analytics, and engagement insights to help you refine your Instagram strategy.

Owlead: Owlead is a tool that primarily focuses on follower growth and engagement tracking. It helps you identify and engage with the followers of your competitors to grow your own Instagram presence.

How to Analyze Competitors on Instagram Step Guide?

Analyzing your competitors on Instagram is a strategic process that can help you gain useful insights and improve your own Instagram marketing efforts. Here's a step-by-step guide to help you get started:

1. Identify Your Competitors:

Begin by identifying your main competitors on Instagram. These are accounts that share your target audience and business objectives.

2. Create a Competitor List:

Make a list of your identified competitors. This list will serve as a reference point for your analysis.

3. Follow and Monitor Competitors:

Follow your competitors on Instagram to keep track of their content, engagement, and strategies.

Turn on post notifications for their accounts to stay updated in real-time.

4. Analyze Their Content:

Review the type of content they post. Are they using images, videos, stories, or a combination?

Pay attention to the themes, styles, and messaging of their posts.

5. Assess Engagement Metrics:

Look at the number of likes, comments, shares, & saves on your competitors' posts.

Analyze which of their posts generate the most engagement and why.

6. Study Their Hashtags:

Identify the hashtags your competitors are using in their posts.

Note if there are specific hashtags that appear to be driving more engagement for them.

7. Track Follower Growth:

Monitor how your competitors' follower counts are changing over time.

Observe if there are significant spikes or dips and try to correlate them with their content or campaigns.

9. Analyze Their Posting Schedule:

Pay attention to when your competitors post. Are there specific times or days that seem to work best for them?

10. Check Their Bio and Link Usage:

Examine the content in their Instagram bio links they include. See if they're promoting specific products, events, or campaigns.

11. Investigate Collaborations and Partnerships:

Look for any collaborations or partnerships your competitors are involved in. This can give you ideas for your influencer marketing strategy.

12. Review Their IGTV and Live Videos:

If your competitors are using IGTV or Live videos, analyze how they are leveraging these features for audience engagement.

13. Keep Tabs on Instagram Ads:

Pay attention to any Instagram ads or sponsored content your competitors are running. This can provide insights into their advertising strategies.

14. Utilize Competitor Analysis Tools:

Consider using social media management platforms and competitor analysis tools (such as Sprout Social, Hootsuite, or Socialbakers) to streamline the process and gain deeper insights.

Use these insights to adapt and refine your own Instagram marketing strategy.

Final Words

Competition on Instagram with the right tools and a strategic mindset, you can gain a competitive edge. Regularly analyzing your Instagram competitors allows you to make informed decisions, refine your content, and ultimately thrive in this dynamic social media space. Keep learning, adapting, & innovating to stay ahead in the ever-evolving world of Instagram.