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Adobe Real-Time CDP Business Practitioner Professional Exam Sample Questions (Q15-Q20):

NEW QUESTION # 15
A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

A. Data enforcement rules
B. Data usage policies
C. Destination labels
D. Marketing action

Answer: B,C

Explanation:
According to the Adobe documentation, destination labels are labels that indicate the type and purpose of a destination, such as on-site or off-site, personalization or analytics, etc. Data usage policies are rules that define how data can be used based on data usage labels and destination labels. These two must be used to enforce data governance for activating segments to platform destinations by ensuring that only compatible data and destinations are allowed. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/destination-labels.html?lang=en https://experienceleague.adobe.com/docs/experience-platform/data-governance/policies/policies-overview.html?lang=en

NEW QUESTION # 16
A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared.
Dataset#1: Label = I1
Dataset #2: Label = I2
Dataset #3: Label = I2
Dataset #4: Label = 11
Which datasets shown can be shared?

A. Dataset #2 and Dataset #3
B. Dataset #1 and Dataset #4
C. Dataset #1 and Dataset #3

Answer: A

Explanation:
According to the Adobe documentation, I2 is a type of identity label that indicates data that is indirectly identifiable, such as hashed email addresses or phone numbers. These datasets can be shared per company policies, as they do not contain directly identifiable data, such as I1 or 11 labels. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#identity-labels

NEW QUESTION # 17
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

A. Share the segment using the Google Customer Match connection using ECID as the target identity
B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
C. Only send users who have visited the website using another browser (e.g. Chrome)

Answer: B

Explanation:
According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en

NEW QUESTION # 18
A Real-time CDP business practitioner is working with a client who is requiring incoming data to appear in real time to build customer profiles.
Which data ingestion type should the Real-time CDP business practitioner recommend?

A. Streaming ingestion
B. Source connector ingestion
C. Batch ingestion

Answer: A

Explanation:
According to the Adobe documentation2, streaming ingestion is the type of ingestion that allows data to appear in real time in customer profiles. Streaming ingestion enables data to be ingested continuously from sources such as mobile applications, websites, or IoT devices. Streaming ingestion also supports identity stitching and profile merge policies to create unified customer profiles. Reference: 2 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#streaming-ingestion

NEW QUESTION # 19
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

A. Create a scheduled segment
B. Add all segments to schedule
C. Add all segments to a destination

Answer: B

Explanation:
According to the Adobe documentation, to enable scheduled evaluation of segments, the practitioner must add all segments to schedule by selecting them from the Segments tab and clicking on "Add to schedule" from the action bar. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/schedule-segments.html?lang=en#schedule-segments

NEW QUESTION # 20
......

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