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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q154-Q159):

NEW QUESTION # 154
A marketer needs to share report results with a manager.
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud?
(Choose three.)

A. Text a link to the report.
B. Save the report to an SFTP folder.
C. Email the report.
D. Notify the manager with a pop-up.
E. Save the report as a Snapshot.

Answer: B,C,E

Explanation:
Explanation/Reference:

NEW QUESTION # 155
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

A. A From Name for each store location
B. A new send classification for holiday promotions
C. A new delivery profile that pulls in store location in the footer
D. A dynamic From Name that pulls in the store location

Answer: B,D

NEW QUESTION # 156
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A. Select the update type Add Only
B. Select the update type Overwrite
C. Ensure that the data extension contains a primary key
D. Select the update type Add and Update

Answer: C,D

NEW QUESTION # 157
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content are
a. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A. Create an HTML content block.
B. Create a Free Form content block.
C. Create a Text content block.
D. Create an Image content block.

Answer: B

NEW QUESTION # 158
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

A. Automation Studio
B. Journey Butter
C. Contact Builder

Answer: B

NEW QUESTION # 159
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