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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q83-Q88):

NEW QUESTION # 83
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A. Einstein Copy insights
B. Einstein Messaging Insight
C. Einstein Engagement Scoring

Answer: C

NEW QUESTION # 84
A marketer wants to create a responsive email that will render correctly across all email clients.
What tool could they use?

A. CSS3 media queries
B. AMPscnpt with grid-based layout
C. GTL with tables
D. Server Side JavaScript

Answer: A

NEW QUESTION # 85
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

A. Query activity to pull data view information > Extract activity of data extension > Transfer activity
B. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
C. Extract activity of data view tables > Query activity to create the required file > Transfer activity
D. Extract activity of Tracking Extracts that combines data into required file > Transfer activity

Answer: A

NEW QUESTION # 86
Which recipient option is available with Simple Send? (Choose 2)

A. Data Filter
B. Audience
C. List
D. Group
E. Data Extension

Answer: C,D

NEW QUESTION # 87
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

A. Leverage the Engagement Split and the Update Contact Activity.
B. Use a landing page to record the click in the data extension.
C. Leverage the Decision Split and create a Custom Activity.
D. Use a landing page to record the click and trigger an email.

Answer: D

NEW QUESTION # 88
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