Performance marketing is perhaps the most overlooked digital marketing strategy. Because of lack of knowledge about its many benefits, businesses fail to reap them. Simply put, performance marketing or performance-based marketing is when businesses pay only when specific actions occur, such as when a viewer clicks through to their page or makes a purchase. It is results-driven marketing and an ideal cost-effective choice for companies looking to reach a larger audience. 

To help you gain a comprehensive understanding of performance marketing; how it works, its advantages, and the best practices, we have put together this brief guide. Let’s jump right into it.