Typography plays a starring role if you plan to include words. From elegant serifs to playful scripts and bold sans-serifs, fonts create personality. A sarcastic quote hits differently in blocky, all-caps fonts than in cursive. And don’t forget readability—if your design needs to be squinted at to be understood, it might lose its charm. Smart font pairing and text layout can elevate even the simplest phrase into a piece of wearable poetry.