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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q38-Q43):

NEW QUESTION # 38
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

A. Use a landing page to record the click and trigger an email.
B. Leverage the Engagement Split and the Update Contact Activity.
C. Use a landing page to record the click in the data extension.
D. Leverage the Decision Split and create a Custom Activity.

Answer: A

NEW QUESTION # 39
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
* Commas
* Tabs
* Pipes
* Tilde
* Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

A. Comma
B. Fixed widths
C. Tab
D. Pipe

Answer: A

NEW QUESTION # 40
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content are
a. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A. Create a Text content block.
B. Create an Image content block.
C. Create a Free Form content block.
D. Create an HTML content block.

Answer: C

NEW QUESTION # 41
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Send Classification
B. Sender Profile
C. Delivery Profile

Answer: A

NEW QUESTION # 42
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?

A. Primary Key
B. Subscriber Attributes
C. Subscriber Key
D. System Preferences

Answer: C

NEW QUESTION # 43
......

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